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TEC Worldwide becomes Vistage International
We
are the world’s largest CEO membership organization. We have reached this
pinnacle after nearly 50 years of relentless dedication to our mission of
increasing the effectiveness and enhancing the lives of chief executives.
Though our name has changed, our commitment to our mission has not. It
remains the guiding principle behind everything we do.
From TEC to Vistage
Where did the name “Vistage” come from?
Vistage Chairman and CEO Rafael Pastor explains, “We looked for a name
that reflects who we are, what we do, and the central element that we
provide to our members. Our conclusion, we provide
perspective -- a line of
sight, a vision about the future, and the ability to see at the horizon
and beyond.
“Our
members can see further than others who don’t have this higher line of
sight. ‘Vista’ is a good word for this perspective, and ‘advantage’ is
what we give our members. Put ‘vista’ and ‘advantage’ together and you get
‘Vistage.’
“In
order to build the brand, we needed a name that evokes the powerful
advantage available only through membership in our organization.
‘Vistage’ is the ideal choice.”
Only the Name Will
Change
Vistage International is our new name and the symbol we will use to
communicate the brand to the public. What will not change are all the
things that have made this organization so successful over the years.
The
mission (see upper right). The vision. The values. The unique process
that combines peer group learning with expert coaching, world-class
content experts and a global network of experienced, successful CEOs. The
relentless dedication to helping CEOs become better leaders who make
better decisions and achieve better results.
Expanding the Vistage
Presence
As
part of the brand identity makeover, Vistage will expand the company’s
presence outside of its San Diego-based headquarters. This will include a
focus on regional markets in the United States and the establishment of a
local presence in major cities that will broaden the firm’s business
partnerships and optimize the member experience.
In
addition, Vistage will further globalize its membership network by
entering into new markets such as China and India, with strong local
strategic partners.
Like no
other company, Vistage leverages intellectual capital in a unique
environment of trust and challenge to create broader perspective, sound
judgment and fresh new solutions. Vistage members everywhere will benefit
tremendously from our new brand, our added services and our expanded
connectivity with international peers. |
